Laetitia Chaumeron | Marketer for hospitality, F&B, and travel

Bonjour, I'm Laetitia. A multilingual marketer (English, French, German) with 6 years across hospitality, food & beverage, travel, and consulting. I run marketing for hospitality, food & beverage, and travel businesses. Sometimes from inside the company as a marketing lead, sometimes from outside through Joviale.Based in Brisbane, French/EU citizen, open to remote work and to relocating across Europe. Outside of work, I like to train to teach pilates, build small SaaS products, bake delicious confections and renovate furniture.

How I Work

  • I document everything and write things down on paper. Always.

  • I like building strong foundations so that we can move faster later.

  • I work best with people who give me ownership and tell me what great looks like.

  • I'm highly adaptable, flexible and learn quickly on the job.

  • I'm "that" person who asks "why" often.

Languages

  • French (Native)

  • English (Native)

  • German (Fluent)

  • Spanish (Intermediate)

  • Portuguese (Beginner)

Tools I Work With

  • Email & CRM: Klaviyo, Mailchimp, Resend, Kit (ConvertKit), Zoho Campaigns, HubSpot, Oncord

  • Web & CMS: Squarespace, WordPress, Shopify, Wix, Framer, Hugo, Astro, Drupal, Adobe Experience Manager (AEM), SharePoint

  • SEO & Analytics: Ahrefs, SEMrush, Google Search Console, Screaming Frog, GA4, GTM, Looker Studio, Meta Insights

  • Paid Media: Google Ads (Search, Display), Meta Ads Manager, LinkedIn Ads

  • AI & Martech: Claude API, ChatGPT, Perplexity, Next.js, Supabase, Stripe, Vercel

  • Project & Ops: Asana, ClickUp, Trello, Notion, Linear, Slack, SOP development

Freelancer (Marketing Strategist)

Joviale | Dec 2022 - Present | Freelance | Remote

Email marketing consultancy for hospitality, tourism, and events businesses. Side consulting business alongside full-time employment.

I help experience-driven brands build direct guest relationships through psychology-informed email strategy, from audits and roadmaps to automated journeys and seasonal campaigns. The focus is always on turning existing guest data into repeat bookings and reducing dependency on third-party platforms.

Marketing Lead

Southern Cross Motel Group | Mar - Oct 2025 | Full-time | On-site

A network of high-quality motels and motor inns, currently including 16 properties, along with 5 restaurants across QLD, NSW and NT.

  • Launched 2 new restaurants within 3 weeks of starting. Handled local promotion and market entry in regional Australia.

  • Grew the restaurant brand's email list by 900% in 3 months by testing different signup incentives, placements, and messaging across channels.

  • Managed an 80,000-subscriber email list on Zoho Campaigns.

  • Created the first bi-monthly newsletter for Buddy Boy Kitchen and a quarterly industry newsletter for the group.

  • Redesigned restaurant website. Hit 22,000+ visitors in the first month.

  • Built the company's first marketing reporting system from scratch, covering all 16 properties.

  • Created the first strategic FY marketing budget.

  • Rebuilt the onboarding process for new hires and property managers, then mentored a new hire to take over the marketing function.

  • Managed branding, creative assets, and promotional materials across 16 properties.

  • Managed 40+ social media accounts with branded community engagement.

  • Led 2 seasonal campaigns.

Senior Marketing Specialist

Acumentis Property Valuers | Sept 2024 - Jan 2025 | Full-time | Hybrid

ASX-listed company, providing specialist property valuation expertise and intelligence since 1905.

  • Led the organisation of client-facing events and recruitment-focused paid campaigns to improve brand visibility and attract new talent.

  • Designed and updated marketing collateral aligned with brand guidelines and industry expectations.

  • Contributed to the development of client acquisition strategies supporting local awareness goals.

  • Provided internal marketing support to senior and executive team members and provided training to various departments to improve digital proficiency.

  • Participated in SEO and SEM campaign execution and reported monthly on the Wordpress website's performance.

Senior Digital Producer

Katanya (PwC) | Jun 2021 - Dec 2022 | Full-time | Remote

Katanya is an international digital consultancy. PwC is the 2nd-largest professional services network in the world and one of the Big 4 accounting firms.

  • Managed and executed website updates and digital production through Adobe Experience Manager (AEM) for 10+ PwC global offices, enhancing UX consistency and technical delivery.

  • Managed two digital producers during a global AEM system migration, creating and maintaining a project tracking system to ensure timely delivery and high-quality output. Managed large-scale content updates and digital asset management across PwC platforms. Conducted user acceptance testing (UAT) and quality assurance for a global site migration.

  • Created and optimised Google Ads campaigns for PwC New Zealand, Australia, and AsiaPac, lowering CPC by 5% and increasing conversion rates by 12%. Produced internal training materials to support ongoing digital adoption.

Marketing & Events Officer

Alliance Française de Brisbane | May - Oct 2021 | Part-time | On-site

French specialists in Brisbane since 1907, Alliance Francaise offers private or small group French language classes for all ages and levels.

  • Led marketing operations for an organisation with 18,000+ members: paid advertising, EDM campaigns, monthly newsletter, and partnership-led promotions.

  • Started "French Movie Nights", an event series that doubled attendance over the cover period.

  • Built local partnerships with Brisbane businesses for events and sponsorships, lifting community engagement and sponsorship revenue.

  • Ran French-language marketing for a bilingual member base.

Digital Account Manager

Datisan (now Xpon) | Oct - Dec 2020 | Contract | On-site

A marketing technology and cloud business based in Brisbane. They provide AI-driven marketing analytics, custom software, and data management platforms.

  • Planned, launched, and optimised paid campaigns for three clients in the professional services and educational sectors.

  • Ensured strategic alignment of campaigns with client KPIs, optimising across Google Ads and social platforms.

  • Delivered performance dashboards via Google Data Studio, enabling real-time decision-making.

  • Acted as key client liaison, delivering weekly reports and presenting campaign insights.

Financial Claims Specialist

The Sarina Russo Group | Sept 2020 - May 2021 | Part-time | On-site

The Sarina Russo Group employs over 500 staff and is a global leader in education, employment and training.

  • Processed a high number of claims and the determination of claim documentation completeness during the global pandemic in 2020.

  • Ensured the accurate processing of employer claims (Jobkeeper) according to the guidelines and regulations of the Australian Government

  • Established contact with employers to collect the necessary claim-related information and assist with accurate claim submissions

  • Worked under high pressure to process growingly incoming claims

Digital Marketing Intern

Flight Centre Travel Group | Jan - Mar 2020 | Internship | On-site

Australian-born global travel powerhouse, one of Australia's most trusted travel agencies. 2,000 leisure, corporate and wholesale businesses across 11 countries.

  • Worked with Google Products to develop the business's search engine marketing and pay-per-click (PPC) strategies for the newly re-branded company

  • Produced digital and social media monthly post-campaign reports under high pressure to meet deadlines

  • Created ads within Facebook Ads Manager and Smartly.io to develop the brand image and practice accurate Facebook audience ad targeting

  • Edited and reviewed topical content posts with Drupal to ensure optimal SEO levels

Junior Business Developer

Outback Ventures | Aug - Nov 2019 | Part-time | On-site

Outbak Ventures a private limited company formed under the vision of creating useful and sustainable business ventures in Australia.

  • Responsible for bringing the Flawless Trading brand to market

  • Developing brand image through marketing tools, including social media marketing and direct marketing campaigns

  • Oversee the process of building up the business according to the target market needs

  • Manage and coordinate a team to ensure efficient preparation of the Flawless launch

Early Career & Education

Education

  • Master of Business Administration (MBA), James Cook University Brisbane

  • Master of International Hospitality & Tourism Management, James Cook University Brisbane

  • Digital Marketing Certificate, Monarch Institute

  • Bachelor of Science in Business Psychology, University of Applied Sciences Europe (Berlin)

  • Bachelor of Science in Psychology, University of Regensburg

Early Career

What I'm Building & Writing

Life is too short to not try new things and learn new skills.

  • MyCuppaCoffee: Solo founder, personality-driven café discovery, loyalty, and retention platform for independent cafés. Work in progress. Tech stack: Git, Vercel, Supabase, Astro

  • SaferPDF: Co-founder, in-browser PDF compressor & merger

  • Digitally Smart: Linkedin newsletter sharing marketing insights & lessons

laetitia-chaumeron-volunteer

Volunteering & Community Work

  • RMIT Industry Advisory Committee Member (2024-Present)

  • West End Football Club, Social Media & Events Coordinator (2023-2025)

  • Youngbloods QLD, Deputy Chair (2022-2024)

  • YMCA QLD, Volunteer, Multicultural Women's Cooking Workshops (2023)

  • Assisterhood, Mentee & Event Coordinator (2022)

  • Alliance Française de Brisbane, Marketing & Events Assistant (2021)

  • James Cook University Brisbane, President of the Business Club (2019)

Brisbane, Australia

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